Open to Product Owner & Business Analyst roles · consulting · available now
I'm Yusuf Murad Disli. I was writing graphics logic on paper at eleven, before I ever owned a computer. Since 1997 I've been doing it for a living: generating the ideas, building the systems, and aligning the people behind them, for ministries, embassies, and one of the world's largest pharma companies.
20V · VIOLET · THE SIGN
Run current through titanium and it turns violet, blue, teal, gold. Same atoms, different signal, depending on the voltage you apply. That's the most honest description of my career I've found.
Sysadmin. Webmaster. CD-ROM designer. Freelance scripter. Full-stack lead. Project manager. Business analyst. Product owner. Eight titles, one metal. The capability underneath never changed: see the system inside a scattered mess of pieces, propose the version worth building, then build it so the next person can extend it without friction.
slipperysign is a semiotics joke with a straight face: a sign whose meaning shifts depending on who's reading it. Recruiters read a title. Engineers read the architecture underneath. You get to read both.
MODE A · HANDS-ON
Writes the Python script, wires the AppScript workflow, models the content, prototypes in the tool before the meeting about the tool. If it's repetitive, it gets automated; if it's opaque, it gets a dashboard.
MODE B · STRATEGIC
Generates the options, writes the business case, engineers the requirements, aligns stakeholders and manages expectations until delivery and adoption actually happen. Vision to backlog to shipped, with everyone still on board.
Most teams hire one or the other, then spend a year translating between them. I'm both, so nothing gets lost in translation.
30V · BLUE · WHAT YOU GET
User experience asks whether a person can find and use your content. I build for the question underneath it: can your systems find, structure and reuse that content without a person intervening every time? That's what lets one team's work serve a hundred markets, without a hundred teams doing it manually.
I don't wait for requirements to arrive. At Roche I made the case for Campaign Monitor, introduced it, and scaled it into a global engagement platform moving 20M+ messages a year at under 20% of the cost of the tools it displaced.
The Website Accelerator exists because the content model and component architecture came first. One platform, 100+ global sites, up to 80% less cost and time, instead of a hundred sites each solving the same problem from scratch.
In 1997 it was a CorelDraw script engraving circular text for copper trays. Today it's Python, AppScript and LLM workflows removing weeks of manual effort from content and data operations. Same instinct, sharpened for 25 years: find the step no human should repeat by hand.
Backlog, delivery governance, adoption, training for 100+ markets. And because it's pharma: GDPR, GVP pharmacovigilance and WCAG architected in from day one, not retrofitted after the audit.
40V · TEAL · PROOF
global sites launched on the Website Accelerator, up to 80% faster and cheaper
messages per year through the campaign platform I introduced and scaled at Roche
teams and 2,000+ users onboarded to that platform, at under 20% the cost of competing tools
client and global websites governed for content architecture, metadata and SEO
markets trained and coached on platforms, governance and automation
job titles across 25+ years. Same person, different voltage.
55V · GOLD · THE STORY
The long version, for people who want to know where each capability was actually forged.
0V · RAW METAL
Graphics logic written out on paper, circuit diagrams drawn for machines I hadn't met yet. Rules waiting for hardware to catch up. Everything since has been that same kid, with better hardware.
5V · FIRST CURRENT
Not the designer: the one who made the designers faster. While studying at METU, I designed the entire technical architecture of a digital photography lab. The pattern was set early: walk into a craft, find the system inside it.
10V · BRONZE
No computer science degree, just an associate's in food technologies from METU and a habit of taking machines apart to understand how they think. It didn't matter then, and it hasn't mattered since.
◆ SIDE CURRENT · COPPER
A workshop engraved text onto copper trays by hand, letter by letter, in a circle. I wrote a CorelDraw script that placed text on a circular path automatically. Small job; complete worldview: find the repetitive human step, replace it with logic, keep the craft. This page is dressed in metal because, honestly, I never stopped engraving.
15V · DEEP BRONZE
Database-driven interactive CD-ROMs in Authorware for corporate marketing, back when "interactive" meant a disc someone physically inserted, and "database-driven" was an advantage nobody could name yet.
25V · VIOLET
Hired for sysadmin work; became one of the company's first web designers within months. Design, development, requirements and client consulting, all at once, across 200+ client sites: ÖSYM, the British and German Embassies, TOKİ, and the Ministry of Culture and Tourism, whose site took Gold at the Golden Spider Awards 2002.
35V · BLUE
Took the client relationship in-house. Dynamic, database-driven boards and a web-based digital asset management portal for image and video archiving: conceived, proposed and programmed from scratch, years before the industry sold that as a product category.
45V · TEAL
E-marketing initiatives, product and patient websites, search campaigns; work that contributed to the team earning Roche's CEO and CIO Awards. Then global customer data migration projects with complex architectures, where I introduced cost-effective data matching and cleansing tooling that cut operational spend.
50V · LIGHT BLUE
Executed e-marketing projects end to end: new digital tools and platforms, product and patient websites, search engine marketing, with content held to brand, UX and SEO standards simultaneously.
70V · FULL SPECTRUM
Thirteen years owning content platforms: vision, backlog, delivery, adoption, optimisation. Proposed and built the Website Accelerator (100+ sites, up to 80% faster and cheaper). Introduced Campaign Monitor and scaled it to 20M+ messages a year at under 20% of competitors' cost. Led the initial IT build of a regulated medical-information and pharmacovigilance platform under GVP and GDPR.
Eighteen years at one company teaches you what holds up under pressure and what was decoration. That chapter closed in mid-2026. The habit underneath it didn't: take something complicated, structure it so the next person can build on it without friction, and notice, every time, that this is still the part I enjoy most.
65V · STEEL · TOOLKIT
Honest about the edges: SAP, microservices and formal data science are awareness-level, not hands-on. And I'd say exactly that in an interview.
75V · COPPER · CONTACT
For 25 years I've turned ideas, my own and other people's, into platforms that outlast the slide deck. The next one should be worth building for a while.
Senior Product Owner or Business Analyst: content platforms, MarTech, digital transformation. Remote-friendly or Basel-based. Registered and actively interviewing now.
Connect on LinkedIn →Platform architecture, content automation, or a second opinion on why your rollout isn't scaling the way the deck promised.
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