Open to Product Owner & Business Analyst roles · consulting · available now
I'm Yusuf Murad Disli. At eleven I was writing graphics logic on paper, waiting for the hardware to catch up. Twenty-five years later I generate the ideas, build the systems, and align the people behind them — for ministries, embassies, and one of the world's largest pharma companies.
20V / VIOLET — THE SIGN
Run current through titanium and it turns violet, blue, teal, gold — same atoms, different signal, depending on the voltage you apply. That's the most honest description of my career I've found.
Sysadmin. Webmaster. CD-ROM designer. Freelance scripter. Full-stack lead. Project manager. Business analyst. Product owner. Eight titles, one metal. The capability underneath never changed: see the system inside a scattered mess of pieces, propose the version worth building, then build it so the next person can extend it without friction.
slipperysign is a semiotics joke with a straight face: a sign whose meaning shifts depending on who's reading it. Recruiters read a title. Engineers read the architecture underneath. You get to read both.
MODE A — HANDS-ON
Writes the Python script, wires the AppScript workflow, models the content, prototypes in the tool before the meeting about the tool. If it's repetitive, it gets automated; if it's opaque, it gets a dashboard.
MODE B — STRATEGIC
Generates the options, writes the business case, engineers the requirements, aligns stakeholders and manages expectations until delivery and adoption actually happen. Vision to backlog to shipped — with everyone still on board.
Most teams hire one or the other, then spend a year translating between them. I'm both, so nothing gets lost in translation.
30V / BLUE — WHAT YOU GET
User experience asks whether a person can find and use your content. I build for the question underneath it: can your systems find, structure and reuse that content without a person intervening every time? That's what lets one team's work serve a hundred markets — without a hundred teams doing it manually.
I don't wait for requirements to arrive — I generate the options and make the case. Campaign Monitor started as my proposal; it ended as a global engagement platform moving 20M+ messages a year at under 20% of the cost of the tools it displaced.
The Website Accelerator exists because the content model and component architecture came first. One platform, 100+ global sites, up to 80% less cost and time — instead of a hundred sites each solving the same problem from scratch.
In 1999 it was a CorelDraw script engraving circular text for copper trays. Today it's Python, AppScript and LLM workflows removing weeks of manual effort from content and data operations. Same instinct, 25 years sharper: find the step no human should repeat by hand.
Backlog, delivery governance, adoption, training for 100+ markets. And because it's pharma: GDPR, GVP pharmacovigilance and WCAG architected in from day one, not retrofitted after the audit.
40V / TEAL — PROOF
global sites launched on the Website Accelerator — up to 80% faster and cheaper
messages per year through Campaign Monitor — at under 20% the cost of competing tools
teams and 2,000+ users onboarded to a platform I proposed and scaled from zero
client and global websites governed for content architecture, metadata and SEO
markets trained and coached on platforms, governance and automation
job titles across 25+ years — same person, different voltage
55V / GOLD — THE STORY
The long version, for people who want to know where each capability was actually forged.
0V — RAW METAL
Graphics logic written out on paper, circuit diagrams drawn for machines I hadn't met yet — rules waiting for hardware to catch up. Everything since has been that same kid, with better hardware.
5V — FIRST CURRENT
Not the designer — the one who made the designers faster. While studying at METU, I designed the entire technical architecture of a digital photography lab. The pattern was set early: walk into a craft, find the system inside it.
10V — BRONZE
No computer science degree — an associate's in food technologies from METU and a habit of taking machines apart to understand how they think. It didn't matter then, and it hasn't mattered since.
15V — DEEP BRONZE
Database-driven interactive CD-ROMs in Authorware for corporate marketing — when "interactive" meant a disc someone physically inserted, and "database-driven" was an advantage nobody could name yet.
◆ SIDE CURRENT — COPPER
A workshop engraved text onto copper trays by hand, letter by letter, in a circle. I wrote a CorelDraw script that placed text on a circular path automatically. Small job; complete worldview: find the repetitive human step, replace it with logic, keep the craft. This page is dressed in metal because, honestly, I never stopped engraving.
25V — VIOLET
Hired for sysadmin work; became one of the company's first web designers within months. Design, development, requirements, client consulting — simultaneously, across 200+ client sites: ÖSYM, the British and German Embassies, TOKİ, and the Ministry of Culture and Tourism, whose site took Gold at the Golden Spider Awards 2002.
35V — BLUE
Took the client relationship in-house. Dynamic, database-driven boards and a web-based digital asset management portal for image and video archiving — conceived, proposed and programmed from scratch, years before the industry sold that as a product category.
45V — TEAL
E-marketing initiatives, product and patient websites, search campaigns — work that contributed to the team earning Roche's CEO and CIO Awards. Then global customer data migration projects with complex architectures, where I introduced cost-effective data matching and cleansing tooling that cut operational spend.
50V — LIGHT BLUE
Executed e-marketing projects end to end — new digital tools and platforms, product and patient websites, search engine marketing — with content held to brand, UX and SEO standards simultaneously.
70V — FULL SPECTRUM
Thirteen years owning content platforms: vision, backlog, delivery, adoption, optimisation. Proposed and built the Website Accelerator (100+ sites, up to 80% faster and cheaper). Took Campaign Monitor from an idea to 20M+ messages a year at under 20% of competitors' cost. Led the initial IT build of a regulated medical-information and pharmacovigilance platform under GVP and GDPR.
Eighteen years at one company teaches you what holds up under pressure and what was decoration. That chapter closed in mid-2026. The habit underneath it didn't: take something complicated, structure it so the next person can build on it without friction — and notice, every time, that this is still the part I enjoy most.
65V / STEEL — TOOLKIT
Honest about the edges: SAP, microservices and formal data science are awareness-level, not hands-on — and I'd say exactly that in an interview.
75V / ROSE — CONTACT
For 25 years I've turned ideas — my own and other people's — into platforms that outlast the slide deck. The next one should be worth building for a while.
Senior Product Owner or Business Analyst — content platforms, MarTech, digital transformation. Remote-friendly or Basel-based. Registered and actively interviewing now.
Email me directly →Platform architecture, content automation, or a second opinion on why your rollout isn't scaling the way the deck promised.
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