Open to Product Owner & Business Analyst roles, and consulting engagements
At eleven, I was writing graphics logic in my head with no keyboard and no screen, just rules waiting for hardware to catch up. Twenty-five years later I'm still doing that at a bigger scale: turning ambiguous problems into working systems, for embassies, ministries, and one of the world's largest pharma companies.
Most product people learn systems thinking from a course. I learned it from building the systems myself first, and doing the job titles after.
Twenty-five years in, the honest reason I keep doing this isn't the title on the contract. It's the same reason I sat drawing circuit diagrams as a kid before I'd ever touched a real computer: something in me needs to see how a scattered mess of pieces gets made to work together. That hasn't changed. Only the scale has.
→ 02 / APPROACH
User experience asks whether a person can find and use your content. I build for the question underneath it: can your systems find, structure and reuse that content without a person having to intervene every time? Structure, metadata and machine-readability aren't back-office plumbing, they're the thing that lets one team's work scale to a hundred markets without a hundred teams doing it manually.
The Website Accelerator exists because I designed the content model and component architecture first. That's why one platform could serve 100+ sites at up to 80% less cost and time, instead of 100 sites each solving the same problem from scratch.
From a CorelDraw script for copper trays to Python and AppScript workflows that removed weeks of manual effort from Roche's content and data operations, the pattern hasn't changed in 25 years: find the step a person shouldn't have to repeat by hand.
Backlog definition, delivery governance, adoption, optimisation. I've been the business analyst, the product owner, and the person who trained 100+ markets on the platform afterward. That full-circle view is why adoption actually happens.
GDPR, GVP, WCAG 2.0, regulated medical information. I treat these as constraints to architect around from day one, not requirements to retrofit after the fact.
“I didn't set out to invent a framework. I kept noticing that the sites and platforms which scaled well were the ones built to be read by machines first, humans second, and that the two goals were never actually in conflict.”
→ 03 / PROOF
global sites launched on the Website Accelerator, up to 80% faster and cheaper
teams and 2,000+ users on Campaign Monitor, scaled from zero
messages sent per year through that platform, in a regulated environment
global websites governed for content architecture, metadata and SEO
markets trained and coached on platforms, governance and automation
years, five countries' worth of clients, one throughline
Roche CEO Award · Roche CIO Award · Golden Spider Award, Gold, 2002 · Interpro IT Awards, Internet Content Award, 2001–02
→ 04 / EVIDENCE
My first paid title in digital. No formal computer science background, an Associate's degree in Food Technologies, and a habit of taking machines apart to see how they thought.
Built database-driven interactive CD-ROMs in Authorware for corporate marketing, back when "interactive" meant a physical disc someone had to insert.
Hired for sysadmin work, became one of the company's first web designers within months. Ran design, development, requirements gathering and client consulting simultaneously, across a client list that eventually included ÖSYM (the national student placement authority), the British and German Embassies, TOKİ, and the Ministry of Culture and Tourism — whose site won Gold at the Golden Spider Awards, 2002.
A souvenir workshop needed text engraved in a perfect circle on copper trays, by hand, one at a time. I wrote a CorelDraw script that placed text on a circular path automatically. It's a small job. It's also the same instinct as everything else here: find the repetitive human step, replace it with logic, keep the craft.
Took the informal TOKİ relationship in-house and formal. Designed and built a web-based digital asset management portal for image and video archiving.
Led e-marketing rollouts and global data migration projects, and the team's work earned Roche's CEO and CIO Awards.
Thirteen years owning content platforms end to end: backlog, delivery, adoption, optimisation. Built the Website Accelerator, took Campaign Monitor from zero to a global engagement platform, and led the initial IT build of a regulated medical information and pharmacovigilance platform under GVP and GDPR.
Eighteen years at one company teaches you what actually holds up under pressure and what was decoration. That chapter closed in mid-2026. What didn't close is the habit underneath all of it: take something complicated, structure it so the next person doesn't have to fight it, and notice, every time, that I still enjoy the fight myself.
→ 05 / TOOLKIT
I'm honest about the edges of this list too: I have awareness-level familiarity with SAP, microservices and formal data science, not hands-on delivery experience, and I'd say so plainly in an interview.
→ 06 / CONTACT
I've spent 25 years making other people's ideas work. I'd like the next one to be worth building for a while.
Senior Product Owner or Business Analyst positions, content platforms, MarTech, or digital transformation, ideally remote-friendly or Basel-based. I'm registered and actively interviewing now.
Email me directly →Short-term platform architecture, content automation, or a second opinion on why your rollout isn't scaling the way it should.
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