Open to Product Owner & Business Analyst roles · consulting · available now
I'm Yusuf Murad Disli. I was writing graphics logic on paper at eleven, before I ever owned a computer. Since 1997 I've turned that instinct into a career: generating ideas, building systems, and aligning the people behind them, for ministries, embassies, and one of the world's largest pharma companies.
20V · VIOLET · THE SIGN
Anodize titanium and nothing is added. No pigment, no coating. The current grows a clear oxide skin, and its thickness bends light into violet, blue, teal or gold. Raise the voltage and the color shifts; the metal stays titanium. That's the most honest description of my career I've found.
Sysadmin. Webmaster. Interactive media designer and developer. Freelance scripter. Full-stack lead. Project manager. Business analyst. Product owner. Eight titles, one metal. The capability underneath never changed: see the system inside a scattered mess of pieces, propose the version worth building, then build it so the next person can extend it without friction.
slipperysign is a semiotics joke with a straight face: a sign whose meaning shifts depending on who's reading it. Recruiters read a title. Engineers read the architecture underneath. You get to read both.
“Most product people learned systems thinking from a course. I built the systems first, and did the job titles after.”
Most teams hire one or the other, then spend a year translating between them. I'm both, so nothing gets lost in translation.
30V · BLUE · WHAT YOU GET
The bitter fact: your audience does not consume your content on your channel. Not someday. Already today. The interfaces consuming content are not just human anymore. Search engines, AI assistants, automation pipelines and downstream systems are the first point of contact between a brand and its audience. Content that is not structured, tagged and modular enough to be parsed by those layers quietly fails, at scale, in every market you operate in.
This is not a future problem. It is the problem I have been solving for years, and the lens behind every platform decision I make: localisation by design, metadata that serves the editor today and the machine layer tomorrow, architecture that makes content ready for whatever interface comes next. I call it Machine Experience.
CAPABILITY 01 · IDEA GENERATION
I don't wait for requirements to arrive. At Roche I made the case for Campaign Monitor, introduced it, and scaled it into a global engagement platform that displaced far costlier tools.
CAPABILITY 02 · ARCHITECTURE
The Website Accelerator exists because the content model and component architecture came first. One platform serving the whole portfolio, instead of a hundred sites each solving the same problem from scratch.
CAPABILITY 03 · AUTOMATION
In 1997 it was a CorelDraw script engraving circular text for copper trays. Today it's Python, AppScript and LLM workflows removing weeks of manual effort from content and data operations. The instinct hasn't changed: find the step no human should repeat by hand.
CAPABILITY 04 · OWNERSHIP
Backlog, delivery governance, adoption, training. And because it's pharma: GDPR, GVP pharmacovigilance and accessibility standards architected in from day one, not retrofitted after the audit.
40V · TEAL · PROOF
global sites launched on the Website Accelerator, up to 80% faster and cheaper
messages per year through the campaign platform I introduced and scaled at Roche
teams and 2,000+ users onboarded, at under 20% of the cost of competing tools
client and global websites governed for content architecture, metadata and SEO
markets trained and coached on platforms, governance and automation
what enterprise data cleansing cost after my match-and-merge solution replaced the incumbent tool
55V · GOLD · THE STORY
The long version, for people who want to know where each capability was actually forged.
0V · RAW METAL
Graphics logic written out on paper, circuit diagrams drawn for machines I hadn't met yet. Rules waiting for hardware to catch up. Everything since has been that same kid, with better hardware.
5V · FIRST CURRENT
Not the designer: the one who made the designers faster. While studying at METU, I built the entire technical architecture of a digital photography lab from scratch. The pattern was set early: walk into a craft, find the system inside it.
10V · BRONZE
Hired for system administration; within months I was one of the company's first web designers. No computer science degree behind it, just an associate's in food technologies from METU and a habit of taking machines apart to understand how they think. The degree never mattered.
◆ SIDE CURRENT · COPPER
A workshop engraved text onto copper trays by hand, letter by letter, in a circle. I wrote a CorelDraw script that placed text on a circular path automatically. Small job; complete worldview: find the repetitive human step, replace it with logic, keep the craft. This page is dressed in metal because, honestly, I never stopped engraving.
15V · DEEP BRONZE
Database-driven interactive CD-ROMs in Authorware for corporate marketing: concept, interface design, data model and scripting, shipped as complete experiences on disc.
25V · VIOLET
Became webmaster within a short time, then the full-stack lead. Design, development, requirements and client consulting, all at once, across 200+ client sites: ÖSYM, the British and German Embassies, TOKİ, and the Ministry of Culture and Tourism, whose site took Gold at the Golden Spider Awards 2002.
35V · BLUE
Took the client relationship in-house. Dynamic, database-driven boards and a web-based digital asset management portal for image and video archiving: conceived, proposed and programmed from scratch, instead of waiting for a product to buy.
45V · TEAL
E-marketing initiatives, product and patient websites, search campaigns; work that contributed to the team earning Roche's CEO and CIO Awards. Then global customer data migration projects with complex architectures, where I introduced a match-and-merge cleansing solution that cut the cost to 5% of the incumbent tool.
50V · LIGHT BLUE
Ran e-marketing delivery end to end: new digital tools and platforms, product and patient websites, search engine marketing, with every piece of content held to brand, UX and SEO standards at once.
70V · FULL SPECTRUM
Thirteen years owning content platforms: vision, backlog, delivery, adoption, optimisation. Proposed and built the Website Accelerator (100+ sites, up to 80% faster and cheaper). Introduced Campaign Monitor and scaled it to 20M+ messages a year at under 20% of competitors' cost. Led the initial IT build of a regulated medical-information and pharmacovigilance platform under GVP and GDPR.
MID-2026 · THE ROCHE CHAPTER CLOSED
New current. New color. Same metal.
Eighteen years at one company shows you exactly what survives pressure. What survives every title change is the habit: structure the complicated thing so the next person can build on it.
65V · STEEL · TOOLKIT
Honest about the edges: SAP, microservices and formal data science are awareness-level, not hands-on. And I'd say exactly that in an interview.
75V · COPPER · CONTACT
For 25 years I've turned ideas, my own and other people's, into platforms that outlast the slide deck. The next one should be worth building for a while.
Senior Product Owner or Business Analyst: content platforms, MarTech, digital transformation. Remote-friendly or Basel-based. Available immediately, and actively interviewing.
Platform architecture, content automation, or a second opinion on why your rollout isn't scaling the way the deck promised.